This website is owned and run by Zems("we", "our", "us”), part of ZEMS . If we use the term “our Group”, this means us and our subsidiaries, our nihai holding company and its subsidiaries (or any of them). The term “our online services” refers to ZEMS, our mobile and tablet applications and any other websites or apps we own or run from time to time. If you use any of our online services, we will refer to you using the terms “user”, “visitor”, “you”, “your”, “yours” in this policy.
The cookies used on our online services
The cookies we and our business partners use on our online services can be grouped into the following categories:

Essential cookies: Some of the cookies on our online services are essential for us to be able to provide you with a service you have requested. An example of this would be a cookie that enables you to log into your account on the website, or one which allows communication between your browser and the website. Our cookie-preference cookie, described in the section ‘How to reject or opt out of receiving cookies’, is also an essential cookie. You may not be able to use our website without these cookies.

Website functionality cookies: These cookies enable you to browse our online services and use features such as shopping baskets and wish lists.

Website analytics cookies: We use these cookies to measure and analyse how our customers use our online services. An example is counting the number of different people visiting our website or using a particular feature, rather than the total number of times the site or feature is used. This allows us to continuously improve our online services and your shopping experience.

Customer preference cookies: When browsing or shopping online, our online services will remember preferences you make (for example your user name, language or location). This improves your experience and makes your browsing simpler, easier and more personal to you.

Social sharing cookies: When browsing or shopping online, our online services will remember preferences you make (for example your user name, language or location). This improves your experience and makes your browsing simpler, easier and more personal to you.

Interest-based advertising cookies: You will have noticed, when visiting other websites, that you are shown adverts for products and services you may wish to buy. The money made by website owners for showing third-party adverts on their websites often pays for the cost of running the website, and therefore often allows you to use the website without having to pay a registration or usage fee. Like many businesses, we place adverts for our services on a range of our partners’ websites. However, to try and ensure that the adverts you see are relevant to you, we use cookies to collect information about the types of things that interest you, for example websites you visit and your geographic location. Having these cookies does not increase the number of adverts you will be shown, but simply makes the adverts you see more relevant. In addition, they limit the number of times you see an advertisement, as well as helping us measure the effectiveness of our advertising campaigns.

Advertising cookies used on our business partners' websites
We place adverts on a number of third-party websites. We use cookies to control how often you are shown a particular advert on those websites, so you do not see the same advert too frequently. We do not collect any personal data within these cookies. To reject our use of these cookies, please refer to your browser settings as set out in the ‘How to reject or opt out of receiving cookies’ section below.

How to reject or opt out of receiving cookies
If you want to delete any cookies that are already on your computer, please refer to the help and support section on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that our online services cannot always control third-party cookies stored on your machine from our online services and that setting your cookie preferences with us will not stop those third-party cookies from being stored on your machine. Therefore you must manage these cookies directly with the relevant third party. Please see our ‘Third party cookies’ section below for more information.

Information on deleting or controlling cookies is available at www.AboutCookies.org. Please note that by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

The tracking technology we use in our apps
Within our Apps we utilise tracking technology that monitors our users’ activity when they are browsing products and other information we provide. We only use the device ID of the phone or tablet for this activity and it allows us to create a better, more personalised shopping experience for users. In addition, it enables us to monitor how well the Apps are working and to improve their functionality and fix any potential problems before they happen, as well to help develop enhancements for the new updates. The data is not used for any other purpose.

We process the device ID under our legitimate interest to improve our services to customers and users by personalising their experience but if you would prefer not to allow us to use this tracking technology you can adjust the settings on your device. Details of how to do this can be found in the Settings section on your phone, tablet or other device.

Please note this is separate from Push Notifications for which we collected your consent when you used the App for the first time. You can turn these notifications on or off under the Settings section of your device.

Third party cookies
Some of the cookies described above are stored on your machine by third parties when you use our online services. We have no control over these cookies or how the third parties use them. They are used to allow third parties to provide a service to us, for example analytics. For more information on these cookies and how to disable them, please see the individual third party's privacy policy listed below.

Analytics
Adobe (Adobe Analytics)
This cookie provides anonymized data to allow us to understand user behavior and marketing performance across our Group

Google (Google Analytics)
This cookie provides anonymized data to allow us to understand user behavior and marketing performance across our Group.

More information and how to opt out: https://tools.google.com/dlpage/gaoptout

Rakuten (Linkshare)
Linkshare allows us to track orders which come to us from our affiliate marketing partners.

Oracle (Responsys)
This allows us to track the effectiveness of our email campaigns and how recipients interact with the content in those campaigns.

More information and how to opt out: http://www.oracle.com/us/legal/privacy/privacy-choices/index.html

Interest-based Advertising
Criteo
This cookie delivers ads for designers and products you have viewed on our site to you when you visit third party websites.

More information and how to opt out: http://www.criteo.com/privacy/

Facebook (Atlas)
This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns.

More information and how to opt out: http://www.aboutads.info/choices/#completed

Facebook (Facebook Custom Audience)
This cookie allows us to target the advertising we do on Facebook more effectively by matching data we hold with that held by Facebook.

More information and how to opt out: http://www.facebook.com/about/privacy/

Flashtalking
This cookie delivers ads for designers and products you have viewed on our site to you when you visit third party websites.

More information and how to opt out: http://www.flashtalking.com/uk/privacypolicy/

Google (AdWords Remarketing)
This cookie facilitates post-visit messaging to drive return visits.

More information and how to opt out: https://www.google.com/settings/u/0/ads/authenticated?hl=en

Google / Double-Click (Channel Intelligence)
This cookie facilitates the tracking of performance related to Google Shopping.

More information and how to opt out: https://www.google.com/settings/u/0/ads/authenticated?hl=en

Google / Double-Click (Double-Click DPA)
This is a management solution used to track the effectiveness of different advertising campaigns which are delivered to different audiences

More information and how to opt out: https://www.google.com/settings/u/0/ads/authenticated?hl=en

Google / Double-Click (Double-Click Floodlight)
This cookie allows us to target the advertising we do on third party websites more effectively.

More information and how to opt out: https://www.google.com/settings/u/0/ads/authenticated?hl=en

Marin (Perfect Audience)
This cookie delivers ads for designers and products you have viewed on our site to you when you visit third party websites.

More information and how to opt out: http://www.perfectaudience.com/privacy/

Microsoft (Bing)
Bing allows us to build lists of users who have searched for certain terms and clicked on results using their search engines, so that we can target our advertising more effectively.

More information and how to opt out: http://choice.microsoft.com/en-GB/opt-out

Polyvore
Polyvore is a social commerce website that uses our product feed to deliver personalized content to its users. We track how their users interact with our websites.

More information and how to opt out: http://www.polyvore.com/cgi/optout-email

Oracle (Responsys WRS)
This cookie delivers ads to you for designers and products you have clicked on in one of our email campaigns when you visit third party websites.

More information and how to opt out: http://www.oracle.com/us/legal/privacy/privacy-choices/index.html

Sizmek (Media Mind)
This cookie delivers ads for designers and products you have viewed on our site to you when you visit third party websites.

More information and how to opt out: http://www.sizmek.com/about-us/privacy

Website Functionality
Liveperson


We use this technology to provide real time access to our Customer Care Team via a chat window.

More information and how to opt out: http://www.liveperson.com/uk/policies/privacy

Qubit (Qubit Open Tag)
We use Qubit's web optimization platform to test the effectiveness of custom content and product recommendations.

More information and how to opt out: http://www.qubit.com/legal/privacy-and-cookie-policy

Salescycle
Salescycle’s technology allows us to remind you later that you have items in your shopping basket, if you don’t complete a purchase.

More information and how to opt out: http://www.salecycle.com/privacy-policy/